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In today’s digital age, online ordering systems have become a necessity for takeaway restaurants. With the rise of food delivery apps and the increasing demand for convenience, having your own online ordering system can give your business a competitive edge. In this article, we will explore the benefits of having your own online ordering system and why it is important for takeaway restaurant owners in the UK.
One of the most significant benefits of having your own online ordering system is the potential for increased revenue. By offering online ordering, you can reach a wider audience and cater to customers who prefer to order food online. According to a survey conducted by the National Restaurant Association, 60% of consumers order delivery or takeout once a week, and 31% use a restaurant’s website or app to place their order.
Moreover, online ordering systems can help increase the average order value. Customers tend to order more when they can browse through a menu at their own pace and customize their orders. Additionally, online ordering systems can suggest add-ons or upsell items, which can increase the total order value.
Improved Customer Experience
Having your own online ordering system can also improve the customer experience. Customers can place orders at their convenience, without having to wait on hold or deal with busy phone lines. Online ordering systems can also provide customers with real-time updates on their order status, estimated delivery time, and order history.
Furthermore, online ordering systems can help reduce errors in orders. Customers can review their orders before submitting them, which can help prevent mistakes. This can lead to increased customer satisfaction and loyalty.
Another benefit of having your own online ordering system is cost savings. By using an online ordering system, you can reduce the need for staff to take orders over the phone. This can free up staff to focus on other tasks, such as food preparation and customer service.
Moreover, online ordering systems can help reduce errors in orders, which can lead to cost savings. Mistakes in orders can result in wasted food and resources, which can be costly for takeaway restaurants.
Having your own online ordering system can also provide marketing opportunities. Online ordering systems can collect customer data, such as email addresses and order history, which can be used for targeted marketing campaigns. For example, you can send promotional emails to customers who haven’t ordered in a while or offer discounts to customers who refer their friends.
Additionally, online ordering systems can help increase your online presence. By having your own website and online ordering system, you can improve your search engine rankings and attract new customers.
Case Study: Pizza Hut
Pizza Hut is a great example of a takeaway restaurant that has successfully implemented its own online ordering system. In 2018, Pizza Hut reported that 50% of its orders were placed online, and the company had seen a 4% increase in sales since launching its online ordering system.
Moreover, Pizza Hut’s online ordering system has helped improve the customer experience. Customers can customize their orders, track their delivery, and receive real-time updates on their order status. This has led to increased customer satisfaction and loyalty.
In conclusion, having your own online ordering system can provide numerous benefits for takeaway restaurant owners in the UK. From increased revenue to improved customer experience, cost savings, and marketing opportunities, online ordering systems can give your business a competitive edge. By implementing an online ordering system, you can reach a wider audience, increase customer satisfaction, and grow your business.