In today’s modern age, the food delivery market is changing and adapting incredibly rapidly. Consumers are looking for the quickest service possible, with expectations of customer service standards being higher than ever. There is now no time for restaurants and fast food outlets to be fumbling over the phone – as this can result in a slower service and lead to customer dissatisfaction. To help you understand why your restaurant should be investing in an online ordering system, please feel free to continue reading.
The mobile ordering demand
Due to the rising popularity of the third party platforms consumers today are looking to the internet more and more. With the convenience and accessibility of the third party websites, it is very easy for restaurants now to lose their individuality and retain a loyal customer base. In order to compete for customer loyalty with these aggregator platforms, successful restaurants are releasing and promoting their own fully branded, website or mobile app to allow their customers a convenient and accessible way to order their food and drink directly and in many cases cheaper. Customers crave convenience, but they also want quality and food they can trust – which is why to build a relationship with your customers and encourage loyalty from them, having an Online Ordering website is a necessity for any food establishment.
Improving restaurant operations
An accurate restaurant POS system that is linked to your Online Ordering website will create several operational efficiencies that can benefit your establishment. Firstly, the process of receiving and taking orders will be a lot more streamlined, as you do not need to rely on your staff to get the order correct – the onus is on the customer. There is no opportunity for consumers to be misunderstood on the phone and the delivery of excellent customer support and service can be focused more on the delivery process.
By choosing the right partner, you can integrate all your systems in one place, syncing all aspects of the customer order with your POS system. In this business, the most efficient way of managing the process is to let technology do the hard work for you.
Better customer service
Having an Online Ordering platform is guaranteed to improve the customer service experience within your establishment, as the entire ordering process will be a lot quicker than people picking up the phone and placing an order. Your consumers will be able to see your menu at a glance and your staff can focus on satisfying the customer by creating delicious food and efficient guest experiences. The positive perceptions your guests have of your restaurant can be increased, based on the way you manage your business.
How can Andromeda help you?
As a business, we are an incredibly dedicated team of individuals whose aim is to provide every restaurant with a technology platform that manages your operation from end to end. We completely understand and appreciate that food establishments need to run effectively, which is why we continue to create products and services that fit the changing landscape of the industry.
If you would like any more information regarding the services we offer, including our restaurant online ordering systems, please do not hesitate to contact our exceptional customer service team. To have a chat with our staff, just telephone us on +44 (0) 208 328 8000 and we will be able to answer any questions or queries you may have. Or contact us here.