Uber Eats, Deliveroo and Just Eat reward listings that convert. A great listing earns 2–4× the 订单 of a weak one — same food, same 餐厅, same 外送 radius. Here's the anatomy of a winning listing and the ten conversion killers to fix this week.
聚合平台 are a paid channel. You're renting exposure from them and paying 25–30% for every order. That makes every under-performing listing a direct leak to your P&L — not just lost revenue, but lost 厨房 capacity, lost rank, and lost momentum.
The gap between the top and bottom quartile of listings in the same postcode is usually 3–5× in order volume. Food quality accounts for almost none of it. Listing quality — photos, descriptions, ratings, hours, availability accuracy — accounts for almost all of it. The good news: every single factor in the gap is something you control.
Every listing on every aggregator is assembled from the same building blocks. When a customer lands on your storefront, these nine things decide whether they tap "add to basket" or scroll on to the next 餐厅.
The first thing the customer sees in search results. Must be on-brand, well-lit, and specific to the cuisine — not a stock photo of a generic burger. 聚合平台 favour listings with their own brand-specific imagery.
Keep the name clean. Avoid keyword-stuffed names like "Best Pizza 24/7 Pizza Near You" — aggregators actively penalise them. The category (Indian, pizza, chicken) should be exact.
Below 4.5 and you lose first-screen real estate. Below 4.3 and you lose impressions entirely. Actively ask happy 客户 to review — aggregators reward recency, not just average.
客户 filter by this more than any other field. "25–35 min" beats "35–50 min" every time. Accurate prep times and fast dispatch matter more than trying to game the estimate.
Your first three 菜单 categories do 60%+ of the basket. Lead with your best-sellers and highest-margin items — not starters, not "chef's specials" nobody 订单.
Items with photos convert 2–3× better than items without. Every hero item needs a photo. Consistent styling beats professional styling with inconsistency.
A good description tells you what's in it, how it's cooked, and one sensory detail. "Fresh basil, wood-fired, hand-stretched" beats "Margherita pizza." Two sentences is enough. Ten is too many.
客户 want control. Toppings, sauces, spice levels, sides — make them easy to add. Every modifier is an AOV opportunity. Listings with rich modifier groups earn higher basket sizes.
Nothing kills trust faster than ordering something that's 86'd. Real-time stock sync stops this in its tracks. 客户 who get a cancellation won't come back.
Every operator on Andromeda has had at least two of these at some point. Most have three. Fix them in order and you'll see a measurable lift inside 30 days.
Open your Uber Eats, Deliveroo and Just Eat storefronts on your phone — how a customer sees them — and tick off these nine checks per listing.
Not a stock photo. Not a generic plate. Your 餐厅's actual food, well-lit.
If not, the priority is systematic review-asking on 外送 confirmation.
Not starters. Not sides. Your best-selling, highest-margin items up front.
Top five sellers at minimum. Consistent styling matters more than expensive photography.
What's in it, how it's made, one sensory word. Not a 堂食 菜单 paragraph.
Toppings, sauces, spice levels. And the same options as the POS — drift is a silent tax.
Every aggregator. Every day. Including bank holidays and temporary closures.
Check the "sold out" / "unavailable" flags — anything stale gets switched back on.
Particularly any 1- or 2-star. A thoughtful response recovers future 客户.
Most operators start with good intentions — photos on launch day, correct hours, rich descriptions. Then the 菜单 changes. Prices shift. An item is 86'd. A new modifier lands. Aggregator portals are updated one at a time. Within three 月s, every listing is a slightly different version of the same 餐厅. That's 菜单 drift — and it costs real money.
Typical drift profile after 6 月s of manual aggregator management. Every gap above 95% is money you don't know you're losing.
You build your 菜单 once in the Andromeda portal — items, modifiers, prices, photos, allergens, stock. It pushes automatically to Uber Eats, Deliveroo, Just Eat and your website. Change a price, and every channel updates within minutes. 86 an item, and every channel marks it unavailable instantly. One 菜单, every channel, always accurate.
"We ran the 30-day audit across four sites. 订单 on Uber Eats were up 28% within six weeks — same food, same 厨房, same 外送 radius. The biggest single change was photos on every hero item and rewritten descriptions."
— Independent operator, 4 sites, MidlandsOperators who run the full 30-day plan typically see 15–30% order volume lift on aggregators within 60 days — same food, same radius. The ceiling depends on how far below best practice you're starting. Listings already at 4.8 stars with hero-item photos and fresh descriptions have less headroom; listings at 4.3 with no photos and two-year-old descriptions have enormous headroom.
No — hero items only is the 80/20. Your top five sellers drive most of the basket; they need photos. For everything else, consistent-quality placeholder imagery or category-level photography works. Avoid the worst case: photos on some hero items and not others — inconsistency reads as unfinished.
Yes — and it's a fast feedback loop. Each aggregator weights the last 30–90 days of reviews more heavily than historical averages. A string of recent good reviews can pull a listing from page 2 to page 1 in a few weeks. The lever is asking happy 客户 to review at the moment of 外送 — not weeks later.
Absolutely. A thoughtful reply is read by dozens of future 客户 for every one person it satisfies. The pattern: acknowledge specifically what went wrong, apologise without excuses, offer a clear way forward (refund, voucher, revisit). Boilerplate replies hurt you more than no reply.
Unified 菜单 management. In Andromeda, there's one master 菜单 per brand — not per site per aggregator. Site-level overrides exist (local pricing, local availability), but the core 菜单 is built once and pushed everywhere. When the 菜单 changes, every channel updates within minutes. Drift becomes impossible by design.
Availability. Log into every aggregator portal and un-flag every item that's stuck as "unavailable." It takes 20 minutes per site and typically unlocks 3–5% of latent 订单 the same week. Start there; photography and descriptions can wait until next week.
Share your Uber Eats, Deliveroo and Just Eat URLs and we'll run the 9-point anatomy audit on a 30-minute call. You'll leave with a prioritised list of fixes — photos, descriptions, categories, availability — worth real pounds in your next 月.
Book a listing audit