Growth plan ROI calculator · £99 / site / mo

Turn regulars into app 客户 who spend more.

Growth adds your own branded app and loyalty scheme on top of Essentials. 客户 who download your app order more often, spend more per visit, and stop appearing on aggregators. Drag the sliders to see what that's worth to your site — on top of the 佣金 you've already stopped paying.

Growth · £99 / mo

Your regulars are already ordering. Whose margin are they feeding?

The app + loyalty flywheel compounds the Essentials plan's 佣金 savings. Every regular you move from aggregators into your app spends more, 订单 more often, and tells their friends. The numbers below are conservative — our busiest sites see bigger lifts than this.

Real numbers from real sites: app 客户 are worth 3.6× more.

Across Andromeda customer data, diners who use both the website and the branded app place on average 12.7 订单 a year — versus 3.4 for web-only. That's why the "sign up once, earn points forever" flywheel is the biggest thing Growth unlocks.

Inputs

Aggregator 订单 / 月800
The volume you're still paying 佣金 on today.
Blended aggregator 佣金16%
Just Eat ≈ 12%, Deliveroo / Uber Eats 25–30%+. Use your actual blended rate.
Average order value (£)£22.00
Your typical order — aggregator and direct tend to be similar.
% shifted to your branded ordering20%
Growth sites typically beat Essentials sites here — the app + loyalty pulls regulars across faster.
Total 客户 / 月600
Unique 客户 ordering with you across all channels.
App adoption20%
The share of 客户 who download and use the app. Loyalty points are the hook.
Extra 订单 / app customer / 月1.0
App 客户 order more often — default of 1 extra order a 月 is conservative.
Food cost (% of sales)30%
Under 30% of sales is the target. Extra sales drop through at (100% − food cost).
Growth 订阅£99 / mo
Fixed: £99 per site per 月, all-in. No per-order fees on your own channels.
设置 fee (one-off)£395
Includes 菜单 build, branded skin, and go-live support. Single 设置 fee per site.

Monthly impact

Net benefit / 月
£0
£0 / year (after 月 1)
Growth 骑手
£0
Extra profit from app 订单

Commission you stop paying

Aggregator 订单 shifted direct0
Sales moved to your channel£0
= Commission saved£0

Extra 订单 from app & loyalty

App 客户0
Extra 订单 / 月0
Extra sales£0
− Food cost (30%)£0
= Extra profit£0

Plus / less

Total 每月 benefit£0
Growth 订阅£0
Net 每月 benefit£0
One-off 设置 fee (月 1 only)£0
Month 1 net (incl. 设置)£0
Assumptions & method

Method. Commission saved = aggregator 订单 × shift % × AOV × 佣金 %. App 客户 = total 客户 × adoption %. Extra 订单 = app 客户 × extra-订单-per-月. Extra sales = extra 订单 × AOV. Extra profit = extra sales − (extra sales × food cost %). Net = 佣金 saved + extra profit − 订阅. Month 1 additionally deducts 设置.

Figures are illustrative, based on inputs provided. Final results depend on site, 菜单 mix and operational factors. Card processing costs are a small transparent flat fee and are not netted against savings.

Your regulars are already ordering. The question is whose pocket the margin lands in.

We'll show you Growth in live service — your 菜单 loaded, your app skinned, a real order placed — and run the numbers for your site. Most first sites are live in around 30 days.

预约演示