Essentials plan

Take back your regulars. Own the relationship.

A beautiful ordering website and branded app, loyalty that brings people back, marketing that pulls them away from aggregators, and 外送 management with 3rd-party 外送 support — all in one plan.

£49
/ site / mo
月-to-月 · no lock-in
Best place to start
Essentials plan in action

Essentials is a fit if…

Quick sanity check. If two of these four sound like you, Essentials is where you start — and you can move up to Growth the day it makes sense.

📱

You want a proper brand online

A website and app that look like your shop — not a white-label template, not a marketplace listing.

💸

聚合平台 take too much

You know exactly what Uber and Deliveroo are costing you each 月. You want that margin back.

❤️

Your regulars should reorder

Same 客户, every week — but no way to remind them, reward them or pull them back when they drift to an aggregator.

🛵

外送 is a headache

Your 骑手 are untracked, late runs get complaints, and a sick 骑手 costs you the night. Or you don't have 骑手 at all — but you still want the customer ordering from you, not Uber.

Stop 客户 leaving. Get them back, again and again.

Essentials isn't just a website and app — it's a retention and growth tool. Every feature is built to do two things: pull 客户 off aggregators, and keep them ordering from you, week after week. Branded app, loyalty, push notifications, "we miss you" vouchers, receipt nudges — they all point the same way. Keep the customer. Grow the direct channel. Compound.

Everything you need to own the customer.

Your brand, your channel, your data — plus the tools to keep 客户 coming back and the 外送 to get food there on time.

Your brand, online

Beautiful website & app

  • Branded ordering website on your own domain
  • Branded mobile app — iOS & Android
  • Real product photography and cuisine-tuned design
  • SEO pages for every area you deliver to
Loyalty & re订单

Turn first-timers into regulars

  • Loyalty points & automatic rewards — no stamp cards
  • One-tap reorder in the app
  • Automated "we miss you" vouchers when a regular drifts
  • Review & feedback capture after every order
营销 that pulls them off aggregators

Win the direct order

  • Push notifications & email campaigns from one place
  • Discount codes and direct-only offers
  • Customer segmentation — new, regular, lapsed
  • Receipts nudge aggregator 客户 to order direct next time
外送 management

Your fleet, plus 3rd-party 外送 on tap

  • Live 骑手 tracking, routing and proof of 外送 in one view
  • Book an Uber Direct or Stuart courier on demand when you're short — 骑手 off sick, Friday-night peak, long-distance drop
  • No 骑手 at all? Every online order can auto-dispatch to a 3rd-party courier — fully hands-off
  • Better 外送 times = happier 客户 = less churn

Here's what happens between today and your first direct order.

One onboarding lead, one app launch, one go-live. No 6-月 IT projects, no consultants.

Week 1
1

Kick-off call

30 minutes. We get your 菜单, your logo, your cuisine, your 外送 area and your 骑手 设置.

Week 2
2

We build your 菜单

Our team enters the whole 菜单 for you — photography included — not you at 11pm in a spreadsheet.

Week 3
3

网站与应用 ready

Your branded website goes live on your domain. Your iOS and Android app is submitted to the stores. Your 硬件 kit ships preloaded.

Week 4
4

Go live

Drivers on Andromeda Go, 3rd-party 外送 wired in, first direct order. Someone's on the phone if you need us.

The 硬件 you'll actually get.

Bundled with Essentials at £49 / site / mo. Pre-configured, plug in and start taking 订单 — we set it up before it ships.

🖥️
Touchscreen terminal
15" or 11", your choice
🧾
Thermal printer
Bundled with your terminal

Three apps. One business.

客户, owners and 员工 — everyone's on the right screen. All three come bundled with Essentials.

📱
For your 客户
Branded mobile app

Your shop — your logo, your brand, your 菜单 — on the App Store and Google Play. Loyalty points, one-tap reorder and push notifications built in.

👀
For the owner
Mission Control

Live sales, reviews, refunds and rider status — on your phone, wherever you are. Spot a problem, refund an order, message a customer in seconds.

🛵
For 骑手 & 员工
Andromeda Go

The 骑手 and back-of-house app. Dispatch jobs to 骑手, see them live on a map, and capture proof of 外送 on their phones — no extra kit.

Customer portrait
"Three 月s in, 42% of our Friday 订单 came direct through our own app. That's 客户 we used to pay Uber 30% to talk to. Now they're ours — and they tip the 骑手 instead."
Independent 外卖 owner Direct channel up 42% in 90 days

Essentials today. Growth when you want the full stack.

Every plan is 月-to-月. When you're busy enough on Uber Eats, Deliveroo and Just Eat that you want them in the same queue as your direct 订单, you're one conversation away. No migration, no data loss.

⬆ Ready for Growth?

Step up to the full stack — aggregator connectors (Uber Eats, Deliveroo, Just Eat) merged into one order queue, 厨房 display screens to keep the pass moving, and full visibility across every sales channel so you see which ones make you money and where your margin is leaking. Your terminal, 菜单, 客户, loyalty and 骑手 all come with you — a single call, live the next morning.

Compare Essentials vs Growth →

Essentials-specific 常见问题.

The questions operators actually ask before starting their direct channel — different to what a multi-site operator on Growth asks.

Do I need to buy any 硬件?

No — your kit is included and arrives pre-configured. Your apps run on phones and tablets you already have. The focus of Essentials is the direct channel — website, app, loyalty, marketing and 外送 management — so we handle the counter-side kit in the background rather than make you shop for it.

Will the app actually look like mine, or a template?

Actually yours. Your logo, your colours, your product photography, your cuisine-tuned design. It lives on its own listing in the App Store and Google Play under your name, not a generic "Andromeda" app. 客户 search your shop and find you — not a marketplace.

How does Uber Direct plus my own 骑手 work together?

Andromeda Go tracks your own 骑手 live — who's out, who's back, every drop. When you need more capacity — a 骑手's off sick, it's Friday night, or the drop is too far — you book an Uber Direct or Stuart courier on demand from the same screen. It's a manual call, not auto-dispatch: you stay in control of when to spend the courier fee. If you don't run your own 骑手 at all, every online order can auto-dispatch straight to a 3rd-party courier — fully hands-off.

How long until I'm live?

Around 30 days from signing up. Week 1 is the kick-off call, week 2 we build your 菜单, week 3 your website and app go live and your 硬件 ships preloaded, week 4 you take your first direct order with someone on the phone if you need us.

Ready to own your 客户 — not rent them from Uber?

15 minutes with a human. We'll show you Essentials running on a real 外卖, price it up, and answer anything.

预约演示