Download the UK 外送 Profitability Playbook

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What's inside the 22 pages

The real unit economics of a £27 外送 orderA line-by-line P&L showing how the aggregator order loses 33p while the direct order earns £5.25.
The five levers that move the needleChannel mix, basket engineering, 佣金 elasticity, labour productivity, pricing discipline — with realistic impact per lever.
The twenty-question self-auditScore your own business in ten minutes. 16–20 is a margin business; 0–9 is a volume trap.
Three anonymised operator case studies£28k/year pizzeria, £95k/year Indian 5-site group, and a fried-chicken chain growing from 6 to 12 sites without adding EBITDA fragility.
The loyalty & app LTV modelWhy dual-channel 客户 are worth 3.7× web-only, with the exact maths.

Why we wrote it. Too many UK operators are adding 订单 without adding profit. This is the playbook we wish we'd had when we started Andromeda back in 1998. 免费 because we'd rather be useful.

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