How a flame-grill chicken shop built an owned digital channel, opened two more stores and kept every loyalty point, order history and menu change in one place.
"We opened store two with a printer, a laptop and an afternoon of training. Everything else was already running." — Zuberi Okafor, Founder, Zi's Piri Piri
Zi's had a cult following for their flame-grilled piri piri chicken — but their first site ran on a patchwork of tools. Menu changes took a week to propagate to the aggregators. Loyalty was a stamp card. Orders from five different places landed on five different screens.
Zuberi knew he wanted to open a second and third site. The question was whether his tech would help him scale — or whether every new opening would mean reinventing the wheel.
Edit once centrally, push to every store and every aggregator. No more "the new wings aren't on Deliveroo yet".
Same login works at all three sites. Loyalty points follow the customer wherever they order. Download numbers climbing monthly.
One scheme across three stores. 7,900 members and counting. Points, tiers and birthday rewards — all automated.
Each site runs its own riders. When it's rammed, Uber Direct is on standby. No overstaffing, no dropped deliveries.
Zuberi sees the whole business on his phone. Each site manager sees only theirs. Same numbers, right audience.
When the second site opened, the platform, menu, loyalty and reporting were already there. Just add hardware and staff.
Three sites on one platform. Site three opened ten months after site two. No data migration, no retraining, no "which version are we on?" — the same system, just extended.
Almost half of orders now come direct. Zi's branded app and website pulled the mix from 80% aggregator to roughly 52/48 — meaningfully better margin on every direct ticket.
Zuberi runs the business from his phone. Mission Control gives him today's sales, service times and exception alerts before he's finished his first coffee.
Start on a platform that will still fit when you get to site five. 20-minute demo.
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