Every aggregator order costs you 12–30% in commission. Essentials gives you a branded ordering website, the till, and Portal — so the next order a customer places is yours, not theirs. Drag the sliders to see what that's worth to you.
Essentials is the plan most takeaways start with. You get a branded ordering website, the till, menu management and Portal. Every order that comes in direct is commission you don't pay — month after month, forever.
You pay it on every order, every week, every year. Shifting even 15% of your aggregator volume to a direct channel pays for Essentials several times over — and compounds as your regulars learn where you are. Essentials stops the meter running.
Method. Shifted orders = aggregator orders × shift %. Commission saved = shifted orders × AOV × commission %. Net monthly benefit = commission saved − Essentials subscription. Month 1 net additionally deducts the one-off setup fee.
Figures are illustrative, based on inputs provided. Final results depend on site, menu mix and operational factors. Card processing costs are not netted against savings. Enterprise customers operating 10+ sites are on bespoke terms.
We'll show you Essentials in live service — your menu loaded, a real order placed, and the numbers for your site. Most first sites are live in around 30 days.
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