Growth plan ROI calculator · £99 / site / mo

Turn regulars into app customers who spend more.

Growth adds your own branded app and loyalty scheme on top of Essentials. Customers who download your app order more often, spend more per visit, and stop appearing on aggregators. Drag the sliders to see what that's worth to your site — on top of the commission you've already stopped paying.

Growth · £99 / mo

Your regulars are already ordering. Whose margin are they feeding?

The app + loyalty flywheel compounds the Essentials plan's commission savings. Every regular you move from aggregators into your app spends more, orders more often, and tells their friends. The numbers below are conservative — our busiest sites see bigger lifts than this.

Real numbers from real sites: app customers are worth 3.6× more.

Across Andromeda customer data, diners who use both the website and the branded app place on average 12.7 orders a year — versus 3.4 for web-only. That's why the "sign up once, earn points forever" flywheel is the biggest thing Growth unlocks.

Inputs

Aggregator orders / month800
The volume you're still paying commission on today.
Blended aggregator commission16%
Just Eat ≈ 12%, Deliveroo / Uber Eats 25–30%+. Use your actual blended rate.
Average order value (£)£22.00
Your typical order — aggregator and direct tend to be similar.
% shifted to your branded ordering20%
Growth sites typically beat Essentials sites here — the app + loyalty pulls regulars across faster.
Total customers / month600
Unique customers ordering with you across all channels.
App adoption20%
The share of customers who download and use the app. Loyalty points are the hook.
Extra orders / app customer / month1.0
App customers order more often — default of 1 extra order a month is conservative.
Food cost (% of sales)30%
Under 30% of sales is the target. Extra sales drop through at (100% − food cost).
Growth subscription£99 / mo
Fixed: £99 per site per month, all-in. No per-order fees on your own channels.
Setup fee (one-off)£395
Includes menu build, branded skin, and go-live support. Single setup fee per site.

Monthly impact

Net benefit / month
£0
£0 / year (after month 1)
Growth driver
£0
Extra profit from app orders

Commission you stop paying

Aggregator orders shifted direct0
Sales moved to your channel£0
= Commission saved£0

Extra orders from app & loyalty

App customers0
Extra orders / month0
Extra sales£0
− Food cost (30%)£0
= Extra profit£0

Plus / less

Total monthly benefit£0
Growth subscription£0
Net monthly benefit£0
One-off setup fee (month 1 only)£0
Month 1 net (incl. setup)£0
Assumptions & method

Method. Commission saved = aggregator orders × shift % × AOV × commission %. App customers = total customers × adoption %. Extra orders = app customers × extra-orders-per-month. Extra sales = extra orders × AOV. Extra profit = extra sales − (extra sales × food cost %). Net = commission saved + extra profit − subscription. Month 1 additionally deducts setup.

Figures are illustrative, based on inputs provided. Final results depend on site, menu mix and operational factors. Card processing costs are a small transparent flat fee and are not netted against savings.

Your regulars are already ordering. The question is whose pocket the margin lands in.

We'll show you Growth in live service — your menu loaded, your app skinned, a real order placed — and run the numbers for your site. Most first sites are live in around 30 days.

Book a demo