Download the UK Delivery Profitability Playbook

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What's inside the 22 pages

The real unit economics of a £27 delivery orderA line-by-line P&L showing how the aggregator order loses 33p while the direct order earns £5.25.
The five levers that move the needleChannel mix, basket engineering, commission elasticity, labour productivity, pricing discipline — with realistic impact per lever.
The twenty-question self-auditScore your own business in ten minutes. 16–20 is a margin business; 0–9 is a volume trap.
Three anonymised operator case studies£28k/year pizzeria, £95k/year Indian 5-site group, and a fried-chicken chain growing from 6 to 12 sites without adding EBITDA fragility.
The loyalty & app LTV modelWhy dual-channel customers are worth 3.7× web-only, with the exact maths.

Why we wrote it. Too many UK operators are adding orders without adding profit. This is the playbook we wish we'd had when we started Andromeda back in 1998. Free because we'd rather be useful.

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