Solution · Grow sales
Most operators try one thing at a time — a new deal, a leaflet drop, a social post — and then wonder why the graph didn't move. Revenue growth in a UK restaurant isn't a single switch. It's five levers, pulled in the right order, measured properly. Here's how each one works and which one to start with.
Because it conflates five very different levers. They don't cost the same, they don't take the same time to pay back, and they don't work in any order. The table below is the one most growth articles leave out.
Customers who ordered 3+ times then stopped — often because you lost them to an aggregator. You already have their contact info. Automated win-back flow with a modest incentive reopens the door.
App basket sizes run materially higher than web baskets on the same menu. Saved cards, one-tap re-order, push notifications at peak hunger times — the structural reason app AOV wins.
Deals that raise basket size without giving away margin. Minimum-spend thresholds, bundle pricing, side-attach upsell at checkout. Not discount coupons.
Cross-sells, add-on modifiers, upsell prompts at checkout. Sides, drinks, desserts — the items your kitchen already has margin on.
A kiosk at the counter, a mobile order-ahead for collection, a catering line, or a new aggregator in a region that isn't served. Real new demand, not redistribution.
Ranges observed across the Andromeda customer base. Your mileage depends on the starting state — the more neglected the lever, the bigger the first pull.
Before debating which lever to pull, look at these. Across the Andromeda customer base, customers who order through both web and app are worth a multiple of customers who only use web. And app-only customers are worth more than web-only customers, even on an identical menu.
Which is why "shift repeat orders to app" consistently beats almost every other sales-growth tactic a typical operator is considering. If your direct channel currently has no app, you're leaking growth you don't need to leak.
| Lever | Tool that pulls it | Where to watch the result |
|---|---|---|
| Reactivate dormant | Segmented customer database, automated win-back email and SMS, bounce-back voucher engine | Repeat rate from 60-day and 90-day dormant cohorts |
| Shift to app | Branded iOS + Android apps, push notifications, app-only loyalty bonus | Share of repeat orders on app vs web |
| Deal engineering | Tiered deal engine with min-spend, bundle and time-window rules, per-channel deal scope | AOV uplift on deal days without margin hit |
| Raise AOV | Cross-sell modules in basket, modifier suggestions, checkout upsell prompts on web, app and kiosk | AOV by channel, week on week |
| New channel | Self-service kiosk, order-pad, aggregator connections, table ordering QR | Incremental orders by channel over first 8 weeks |
Order matters. Pulling lever 5 (new channel) before lever 1 (reactivation) is a common mistake — you spend money acquiring new customers when a cheaper, faster win was sitting in your database.
Every one of these runs on the same platform. No separate marketing tool, no data-export scramble, no agency retainer.
"We added £8k a month in 10 weeks by reactivating our dormant customer list. Didn't open a new channel, didn't spend on ads, didn't launch a new menu. Just turned on the campaigns that were already sat there waiting."
Reactivating dormant customers almost always wins the first pass. You already have the contact data, the work is operational rather than creative, and an automated win-back flow can add 5–15% to monthly revenue within eight weeks. Only once that's running do the other levers start to matter.
Three structural reasons:
Across our customer base, app baskets run 15–25% higher than web baskets on the same menu.
Yes — as long as they're targeted, not blast. A win-back email to customers who haven't ordered in 60 days is a very different campaign from a launch email to all 10,000 contacts. The platform segments by recency, frequency and value automatically, and the campaigns that convert are the narrow ones.
It's both. A kiosk removes the queue-based cap on counter throughput at peak, and it also lifts basket size by 10–20% through visual upsells that staff under pressure won't always offer. Whether that adds new sales or absorbs existing ones depends on whether your counter is currently the bottleneck — for most high-footfall sites, it is.
Each lever has a clean metric:
The reporting pack gives you all five on one view — no spreadsheets.
Reactivation and AOV work show up in weeks, not months. App shift takes a quarter to really bed in. New channel uplift depends on installation and marketing runway — typically 8–12 weeks. If you're not seeing movement on the first lever by week 6, something is miscalibrated and we'll tell you.
Bring a month of sales data and we'll show you which lever is under-pulled in your business — and what pulling it properly would add to the bottom line.
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