Over 900 Indian restaurants across the West Midlands — home of the balti, and the fiercest Friday curry-night competition in Britain. Heat-level modifiers, set menu builders, kitchen station routing — and a branded site that your regulars actually save to their home screen.
West Midlands has 900+ Indian restaurants — some of the most demanding curry-eating customers in the country. A notes-box "please make it medium" on Uber isn't going to cut it. You need a menu system that handles chilli levels, set menus, halal tags, dine-in, takeaway and phone orders — on one screen, without the aggregator tax.
The balti was invented in Birmingham, in the network of streets off Ladypool Road, Stoney Lane and Stratford Road now known as the "Balti Triangle". Adil's (Stoney Lane) claims the original balti dish in 1977. The Birmingham balti has a protected geographical indicator application pending — a recognition of how unique the West Midlands Indian dining tradition really is.
The West Midlands has over 900 Indian restaurants, a disproportionate share for the region size, because of decades-deep South Asian communities in Handsworth, Sparkhill, Smethwick and Wolverhampton. Family-run, multi-generational, regulars-by-postcode — and fighting for the same Friday curry-night spend.
Our menu builder has a dedicated heat-level modifier — with five rungs, priced separately if you want to charge for the extra chillies. It prints as bold red on the kitchen ticket so chefs never miss it, and it flows through to every channel: website, app, kiosk, Uber, Deliveroo, Just Eat.
No more phone calls to clarify heat. No more angry TripAdvisor reviews because someone got a vindaloo when they asked for korma.
How hot? *
Live on your website, app and every aggregator.
Five rungs from mild to vindaloo. Priced individually if you want. Prints big and red on the kitchen ticket.
Banquet for two. Thali for four. Family night. Build combo menus with required and optional courses and walk customers through it online.
Tandoor, curry line, grill, cold — every item routes to the right station. No more one chef catching everything.
Driver app, dispatch screen, live tracking. Or plug in Uber Direct. Your call — not a fee-hungry third party's.
Phone rings, name pops up, last three orders ready to repeat. "The usual?" actually works.
Mark items with clear dietary and halal-certified labels. Appears on menus, receipts and kitchen tickets.
| Capability | Uber Eats menu | Deliveroo menu | Andromeda |
|---|---|---|---|
| Chilli-level modifier (5 rungs) | Workaround | Workaround | ✓ Native |
| Set menu / banquet builder | ✗ | Limited | ✓ Required + optional courses |
| Routes tandoor vs curry line | ✗ Single printer | ✗ Single printer | ✓ Per-item routing |
| Branded site & app (your brand) | ✗ Their brand | ✗ Their brand | ✓ Yours |
| Cost per order | ~30% commission | ~30% commission | ✓ Low transparent fees |
"My grandfather opened this shop in 1978. The regulars' kids are now bringing their kids. Caller ID pops up three generations of one family — and they all like their balti differently."
There are around 900+ Indian restaurants and South Asian takeaways across the West Midlands — a mix of traditional curry houses, modern Indian restaurants, chains and single-site independents. The ones who thrive tend to be the ones who know their regulars, cook with clear heat levels and don't lose margin to aggregator fees.
Yes. Items can be flagged as prep-at-once, single-portion or kitchen-throttled. The KDS paces them separately from easier items like side dishes or naans.
Yes. The heat modifier is a first-class feature, not a notes box. Mild, medium, hot, extra hot and vindaloo — each rung can carry its own upcharge. It shows up clearly on the website, the app, every aggregator, and prints bold red on the kitchen ticket.
Build combos with required and optional courses — "pick 2 starters, 4 mains, 2 sides, 2 desserts". Customers walk through it step-by-step online. Portion multipliers handle family-for-four pricing. Set menus flow to aggregators too, with per-channel price uplifts if you want to cover aggregator fees.
Caller ID pops the customer up the moment the phone rings — name, last three orders, delivery address. Start with "The usual?" and mean it.
Yes. Halal, vegetarian, vegan and gluten-free tags appear on the menu as filterable labels and on printed kitchen tickets so the line knows what's going out.
Book a demo. We'll walk a Saturday shift with you — phone, website, Uber, Deliveroo, dine-in — all on one screen.
Book a demo