There are over 1,500 pizza venues in London. Being on the list isn't enough — you need to stand out. Half-and-half, deals that stack, oven-paced kitchens and a branded site that's yours — not Uber's.
You're not just competing with the pizza shop across the road. You're competing with 1,500+ others across London, every Domino's within 3 miles, and the cold reach of Uber Eats. Your own site, well-built, is the one thing that puts the margin back in your pocket.
Franco Manca fired up its first oven in Brixton Market in 2008 and quietly turned London into a sourdough city. Pizza Pilgrims followed from a Berwick Street van in 2011. The London pizza market today is the densest and most demanding in the UK — over 1,500 pizza-led venues, from Hackney canalside slice joints to Mayfair Neapolitan rooms.
If you can't keep up with a Friday 8pm Shoreditch rush — stacked half-and-halves, birthday pick-ups at 7, three aggregators all pinging — you don't survive the rent.
One pizza, two halves, fair pricing — no phone call.
Our builder lets customers split any base pizza into two halves, each with its own toppings. The price is calculated the way pizza shops actually calculate it — average of the two toppings, or highest-wins, you choose.
On the kitchen ticket, the split is spelled out with a bold divider line so the pizzaiolo doesn't guess. Left side, right side, done. It works on your website, your app, and every major aggregator.
Split any pizza. Price fairly. Print clearly. Works in the web, app and every aggregator.
2-for-£20, meal deals, fixed bundles, mix-and-match, Tuesday specials. Per store, per channel, per hour — your rules.
Kitchen display paces orders to oven capacity — no more 40 pizzas queued up with one coming out every 8 minutes.
Per-postcode zones, delivery fees, collection-discount prompts — priced the way real pizza shops price.
One menu, many stores. Push a price change to the whole estate or a single shop. Works for 1 shop or 200.
Customer wants their pizza at 7pm for a birthday? Slot it. Kitchen loads up. No panic orders bunched at the last minute.
| Capability | Uber Eats / Deliveroo | Generic web ordering | Andromeda |
|---|---|---|---|
| Half-and-half pricing (fair split) | ✗ Call the shop | Notes field | ✓ Built in |
| Stackable deals (meal + loyalty + voucher) | Limited | One at a time | ✓ Full stack engine |
| Oven-paced kitchen display | ✗ | ✗ | ✓ Native KDS |
| Branded site that's yours | ✗ Their brand, their data | Basic | ✓ Your domain, your customers |
| Cost per order | ~30% commission | Varies | ✓ Low transparent fees |
"We'd lost count of the half-and-half calls. Getting it into the online flow with a sensible price took that whole friction out overnight."
There are 1,500+ pizza-led venues across London — a mix of independents, regional chains and national franchises. The independents who thrive here aren't the cheapest; they're the ones who look professional online, remember their regulars, and don't miss orders on a Friday.
Yes. We run multi-site pizza groups that push 400+ orders an hour on Friday nights across five sites. Oven-paced throttling is the reason kitchens don't explode.
You choose. Two common methods are built in: average of the two topping prices, or highest of the two. Pick one, set it across the estate, done. Customers see the fair price as they build the pizza.
Yes. Deals can be restricted by day, time, channel (web vs till vs aggregator), and site. Set it once at head office, push it, and it works.
Yes. The kitchen display paces tickets to real oven capacity, and you can throttle online order intake if volume gets silly. No more 40 pizzas queued and a 45-minute wait on the board.
Yes. Per-channel price uplifts — Uber price, Deliveroo price, Just Eat price, direct price — each can differ. Customers on your website see your price; aggregator users absorb the aggregator's fees.
Book a demo. We'll split a pizza, build a 2-for-£20 deal, and show you the system that keeps your regulars on your site, not Uber's.
Book a demo