Over 450 pizza venues across the North East — the UK's fastest-growing independent food region. Half-and-half, deals that stack, oven-paced kitchens and a branded site that's yours — not Uber's.
You're not just competing with the pizza shop across the road. You're competing with 450+ others across the North East, every Domino's within 3 miles, and the cold reach of Uber Eats. Your own site, well-built, is the one thing that puts the margin back in your pocket.
Newcastle's Scream for Pizza opened in Heaton in 2019 and immediately defined what modern North East indie pizza looked like — New York-leaning slices, a strong neighbourhood identity, and a cult following that built itself through social rather than advertising. Sunderland's Frankie & Tony's kept traditional NY-style alive; Durham's By The River Brew Co fused pizza with craft beer; the Tyne Valley added wood-fired country pubs doing serious product.
The North East has the highest growth rate of any UK region for independent food venues (9.5% YoY per BRC data) — and a pizza scene that consistently punches above its weight.
One pizza, two halves, fair pricing — no phone call.
Our builder lets customers split any base pizza into two halves, each with its own toppings. The price is calculated the way pizza shops actually calculate it — average of the two toppings, or highest-wins, you choose.
On the kitchen ticket, the split is spelled out with a bold divider line so the pizzaiolo doesn't guess. Left side, right side, done. It works on your website, your app, and every major aggregator.
Split any pizza. Price fairly. Print clearly. Works in the web, app and every aggregator.
2-for-£20, meal deals, fixed bundles, mix-and-match, Tuesday specials. Per store, per channel, per hour — your rules.
Kitchen display paces orders to oven capacity — no more 40 pizzas queued up with one coming out every 8 minutes.
Per-postcode zones, delivery fees, collection-discount prompts — priced the way real pizza shops price.
One menu, many stores. Push a price change to the whole estate or a single shop. Works for 1 shop or 200.
Customer wants their pizza at 7pm for a birthday? Slot it. Kitchen loads up. No panic orders bunched at the last minute.
| Capability | Uber Eats / Deliveroo | Generic web ordering | Andromeda |
|---|---|---|---|
| Half-and-half pricing (fair split) | ✗ Call the shop | Notes field | ✓ Built in |
| Stackable deals (meal + loyalty + voucher) | Limited | One at a time | ✓ Full stack engine |
| Oven-paced kitchen display | ✗ | ✗ | ✓ Native KDS |
| Branded site that's yours | ✗ Their brand, their data | Basic | ✓ Your domain, your customers |
| Cost per order | ~30% commission | Varies | ✓ Low transparent fees |
"Our regulars on Heaton are on first-name terms. Friday they want the same order as last Friday — and caller ID puts the repeat right in front of us on the screen."
There are 450+ pizza-led venues across the North East — a mix of independents, regional chains and national franchises. The independents who thrive here aren't the cheapest; they're the ones who look professional online, remember their regulars, and don't miss orders on a Friday.
Yes. Single-site operators are the bulk of our customer base. Setup is done for you; day-to-day it's a touch-screen till with one screen, and the Helpdesk is a phone call when you need it.
You choose. Two common methods are built in: average of the two topping prices, or highest of the two. Pick one, set it across the estate, done. Customers see the fair price as they build the pizza.
Yes. Deals can be restricted by day, time, channel (web vs till vs aggregator), and site. Set it once at head office, push it, and it works.
Yes. The kitchen display paces tickets to real oven capacity, and you can throttle online order intake if volume gets silly. No more 40 pizzas queued and a 45-minute wait on the board.
Yes. Per-channel price uplifts — Uber price, Deliveroo price, Just Eat price, direct price — each can differ. Customers on your website see your price; aggregator users absorb the aggregator's fees.
Book a demo. We'll split a pizza, build a 2-for-£20 deal, and show you the system that keeps your regulars on your site, not Uber's.
Book a demo