Over 750 pizza venues across the West Midlands — and every franchise on every corner. Differentiation is survival. Half-and-half, deals that stack, oven-paced kitchens and a branded site that's yours — not Uber's.
You're not just competing with the pizza shop across the road. You're competing with 750+ others across the West Midlands, every Domino's within 3 miles, and the cold reach of Uber Eats. Your own site, well-built, is the one thing that puts the margin back in your pocket.
Birmingham's Italian Quarter around Fazeley Street has a surprisingly deep pizza history — generations of Italian immigration built a quiet trade of trattorias and pizzerias before the wave of modern Neapolitan arrivals (Franco Manca 2019, Rudy's 2021, Pilgrims 2022). Solihull, Coventry and Wolverhampton all now carry independent wood-fired brands that hold their own against the chains.
The West Midlands is fundamentally a franchise and delivery pizza market — but the new wave of better-than-Domino's independents is growing fast, and they need tooling that respects the margin difference.
One pizza, two halves, fair pricing — no phone call.
Our builder lets customers split any base pizza into two halves, each with its own toppings. The price is calculated the way pizza shops actually calculate it — average of the two toppings, or highest-wins, you choose.
On the kitchen ticket, the split is spelled out with a bold divider line so the pizzaiolo doesn't guess. Left side, right side, done. It works on your website, your app, and every major aggregator.
Split any pizza. Price fairly. Print clearly. Works in the web, app and every aggregator.
2-for-£20, meal deals, fixed bundles, mix-and-match, Tuesday specials. Per store, per channel, per hour — your rules.
Kitchen display paces orders to oven capacity — no more 40 pizzas queued up with one coming out every 8 minutes.
Per-postcode zones, delivery fees, collection-discount prompts — priced the way real pizza shops price.
One menu, many stores. Push a price change to the whole estate or a single shop. Works for 1 shop or 200.
Customer wants their pizza at 7pm for a birthday? Slot it. Kitchen loads up. No panic orders bunched at the last minute.
| Capability | Uber Eats / Deliveroo | Generic web ordering | Andromeda |
|---|---|---|---|
| Half-and-half pricing (fair split) | ✗ Call the shop | Notes field | ✓ Built in |
| Stackable deals (meal + loyalty + voucher) | Limited | One at a time | ✓ Full stack engine |
| Oven-paced kitchen display | ✗ | ✗ | ✓ Native KDS |
| Branded site that's yours | ✗ Their brand, their data | Basic | ✓ Your domain, your customers |
| Cost per order | ~30% commission | Varies | ✓ Low transparent fees |
"We run three shops across South Birmingham. One menu, three price tiers, different Friday deals by postcode. Used to take a day to change a price. Now it's a click."
There are 750+ pizza-led venues across the West Midlands — a mix of independents, regional chains and national franchises. The independents who thrive here aren't the cheapest; they're the ones who look professional online, remember their regulars, and don't miss orders on a Friday.
Yes. Per-site price overrides live on the same master menu. Push a central change, site-level prices stay locked where you want them.
You choose. Two common methods are built in: average of the two topping prices, or highest of the two. Pick one, set it across the estate, done. Customers see the fair price as they build the pizza.
Yes. Deals can be restricted by day, time, channel (web vs till vs aggregator), and site. Set it once at head office, push it, and it works.
Yes. The kitchen display paces tickets to real oven capacity, and you can throttle online order intake if volume gets silly. No more 40 pizzas queued and a 45-minute wait on the board.
Yes. Per-channel price uplifts — Uber price, Deliveroo price, Just Eat price, direct price — each can differ. Customers on your website see your price; aggregator users absorb the aggregator's fees.
Book a demo. We'll split a pizza, build a 2-for-£20 deal, and show you the system that keeps your regulars on your site, not Uber's.
Book a demo